OneTeam Acquires The Brandr Group to Expand Market-Leading College Athlete Group Licensing Program
The combined platform will serve nearly 30,000 college athletes across more than 150 schools, strengthening college athlete opportunities and advocacy through OneTeam Partners, the athlete-driven enterprise owned by Pro Player Associations
LOS ANGELES, October 24, 2025 –OneTeam Partners (OneTeam) today announced the acquisition of The Brandr Group (TBG), a company specializing in group licensing for college athletes and working directly with over 100 colleges and universities.
The acquisition combines OneTeam’s industry-leading group licensing program with TBG’s well-established relationships across the collegiate marketplace, building on that foundation to further position OneTeam as the trusted authority in college athlete group licensing.
With this move, OneTeam’s collegiate group licensing program will now serve approximately 30,000 athletes and add more than a dozen new licensees, including Panini America, Homage and Upper Deck, to its roster of marquee partners such as Fanatics and EA Sports.
“This acquisition underscores OneTeam’s commitment to creating new revenue opportunities and equitable representation for collegiate athletes,” said Sean Sansiveri, CEO, OneTeam Partners. “Together, we’ll strengthen the collective voice of athletes and ensure their shared power is reflected in every opportunity across the collegiate landscape.”
With this acquisition, OneTeam will continue to advance its athlete-first mission while maintaining the relationships with schools and universities that have made TBG a valuable player in college sports. The integration of TBG’s operations is expected to be completed by late 2025, with no disruption to existing programs and expanded athlete opportunities rolling out early next year.
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About OneTeam Partners
OneTeam Partners (OneTeam) is a global leader in sports licensing, marketing, sponsorship, media and business building, specializing in commercializing group licensing rights for professional and collegiate athletes. Established in 2019, OneTeam is a joint venture between the NFLPA, MLBPA, WNBPA, MLSPA, and USWNTPA, with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group rights for the playing members of these associations along with those from the NWSLPA, U.S. Rugby PA League of Legends Championship Series, Valorant PAs and also represents thousands of college athletes.
About The Brandr Group
The Brandr Group (TBG) is a NIL management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to more than 100 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors.
Conclusion
OneTeam has acquired The Brandr Group (TBG), a company specializing in group licensing for college athletes and working directly with over 100 colleges and universities. The acquisition combines OneTeam’s industry-leading group licensing program with TBG’s well-established relationships across the collegiate marketplace, building on that foundation to further position OneTeam as the trusted authority in college athlete group licensing.