ONETEAM

Business Building

We leverage our differentiated market position and the collective influence of our athletes to create and support new, disruptive businesses.

What we do

Venture

Strategically invest in the next generation of businesses capable of shifting the athlete paradigm.

Launch new businesses with partners

Partner with technology, consumer and media companies to stand up new lines of business via scaled athlete IP and marketing

Examples of our work

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Latest news & articles

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National Women’s Soccer League Players Association Joins OneTeam as Equity Partner

Deepened partnership cements NWSLPA’s role in athlete-driven platform, expanding commercial opportunities for NWSL Players

24 April 2026

Google Pixel and the WNBPA, NWSLPA, and USWNTPA Set a New Blueprint for Athlete Empowerment

Renewed partnership builds on Pixel’s role as the Official Mobile Phone Partner of the Players, advancing athlete-driven storytelling, innovation, and visibility

10 April 2026

OneTeam Partners and EnTrust Global Launch EnOne Ventures

New early- to growth-stage venture creates institutional investment platform to target sports-adjacent businesses OneTeam Partners (OneTeam), the leader in athlete group licensing and sponsorship, and EnTrust Global (EnTrust), a leading

1 April 2026

OneTeam Acquires The Brandr Group to Expand College Athlete Group Licensing

With this acquistion, OTP’s collegiate group licensing program will now serve approx. 30,000 athletes and add more than a dozen new licensees, including Panini America, Homage and Upper Deck, to its roster of marquee partners such as

24 October 2025