Business Building

We leverage our differentiated market position and the collective influence of our athletes to create and support new, disruptive businesses.

What we do

Venture

Strategically invest in the next generation of businesses capable of shifting the athlete paradigm.


Launch new businesses with partners

Partner with technology, consumer and media companies to stand up new lines of business via scaled athlete IP and marketing




Examples of our work


Latest news & articles

Google Pixel Expands Partnership with WNBPA, NWSLPA, and USWNTPA to Capture and Tell Stories of Women Athletes Through Pixel Player Portraits

Google Pixel and OneTeam Partners announce a trailblazing partnership with the Women’s National Basketball Players Association (WNBPA), the National Women’s Soccer League Players Association (NWSLPA), and the U.S. Women’s National

NWSL Players Association Expands Relationship With Ally, Extends Partnership through 2027

Ally will empower NWSLPA members to secure the financial future they deserve by giving them access to its financial tools and programming.

TIAA Is Empowering U.S. Women’s National Team Players To Take Charge Of Their Financial Futures

TIAA Is Empowering U.S. Women’s National Team Players To Take Charge Of Their Financial Futures

Rethinking women’s sports licensing in the athlete era

This isn’t just a call for equality; it’s a strategic investment in sustainable growth, profitability, and lasting engagement in the sports industry.