Consumer Products

A full-service team across apparel, hardlines, and trading cards that leverages the collective use of player IP to deliver products that fans love.

What we do

Single point-of-contact

Seamlessly execute group licensing programs across women’s sports, men’s sports, and every product type


Product & execution

Collaborate across product lifecycle, advise on athlete selling trends, and ensure athletes are properly represented


Retail strategy

Advise to maximize sell-in and sell-through, and ensure products land at retailers through correct channels


Marketing & activation

Coordinate cross functionally to deliver athlete marketing activations that increase awareness and sales for licensed products


Market expertise

Guidance for co-branded products, seasonality implications, retired player integration



80+

Partnerships across 6 PAs and college

$550m+

Annual gross product sales (combined, all CP licensees)

20+

Product types, including jerseys, N&N tees, toys, trading cards, and more


Examples of our work


Latest news & articles

Google Pixel Expands Partnership with WNBPA, NWSLPA, and USWNTPA to Capture and Tell Stories of Women Athletes Through Pixel Player Portraits

Google Pixel and OneTeam Partners announce a trailblazing partnership with the Women’s National Basketball Players Association (WNBPA), the National Women’s Soccer League Players Association (NWSLPA), and the U.S. Women’s National

NWSL Players Association Expands Relationship With Ally, Extends Partnership through 2027

Ally will empower NWSLPA members to secure the financial future they deserve by giving them access to its financial tools and programming.

TIAA Is Empowering U.S. Women’s National Team Players To Take Charge Of Their Financial Futures

TIAA Is Empowering U.S. Women’s National Team Players To Take Charge Of Their Financial Futures

Rethinking women’s sports licensing in the athlete era

This isn’t just a call for equality; it’s a strategic investment in sustainable growth, profitability, and lasting engagement in the sports industry.