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Welcome to the Athlete Era

We unite Players Associations and elite athletes by giving them the platforms, resources and expertise necessary to maximize their collective value.

We are the first multi-billion-dollar company built for athletes, by athletes.


Commercial Partners

We work with the biggest brands across the globe

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  • intuit logo white
  • breakingt logo
  • tiaa logo
  • gillette logo
  • mythical logo
  • sports endeavors logo
  • sony logo
  • alaska airlines logo
  • hyperice logo
  • spotify logo
  • amazon logo
  • Wincraft
  • draft kings logo
  • loreal logo
  • nike logo
  • vw logo
  • espn logo
  • Morgan Stanley logo 2
  • Panini logo
  • retrobrand logo
  • adidas logo
  • doordash logo
  • visa logo
  • skydance logo
  • konami logo
  • ally logo
  • walgreens logo
  • sorare logo
  • ea logo
  • sports manias logo
  • mastercard credit card logo
  • pepsi logo
  • GameTimeLogo
  • google logo 1
  • parkside logo
  • easports logo
  • dicks logo
  • topps logo
  • dapper logo
  • ea logo
  • Wincraft
  • adidas logo
  • skydance logo
  • sports manias logo
  • ally logo
  • spotify logo
  • Morgan Stanley logo 2
  • GameTimeLogo
  • hyperice logo
  • amazon logo
  • loreal logo
  • dicks logo
  • retrobrand logo
  • sorare logo
  • konami logo
  • topps logo
  • breakingt logo
  • walgreens logo
  • doordash logo
  • alaska airlines logo
  • dapper logo
  • pepsi logo
  • easports logo
  • espn logo
  • nike logo
  • google logo 1
  • fanatics logo
  • parkside logo
  • sony logo
  • mythical logo
  • draft kings logo
  • sports endeavors logo
  • visa logo
  • intuit logo white
  • tiaa logo
  • gillette logo
  • Panini logo
  • vw logo
  • mastercard credit card logo

Our PA Partners

We are the commercial rights holder and arm of 8 Players Associations and tens of thousands of college athletes

What we do

Unlock the collective IP and influence of athletes at scale

OneTeam College Group Licensing Program

Expanding opportunities for college athletes through group licensing

Latest news & articles

NWSL Players Association Expands Relationship With Ally, Extends Partnership through 2027

Ally will empower NWSLPA members to secure the financial future they deserve by giving them access to its financial tools and programming.

TIAA Is Empowering U.S. Women’s National Team Players To Take Charge Of Their Financial Futures

TIAA Is Empowering U.S. Women’s National Team Players To Take Charge Of Their Financial Futures

Rethinking women’s sports licensing in the athlete era

This isn’t just a call for equality; it’s a strategic investment in sustainable growth, profitability, and lasting engagement in the sports industry.

OneTeam launches OneTeam International

OneTeam Partners is joining with the MLBPA to launch OneTeam International, a new venture that will try to take its approach that has helped domestic sports unions in group licensing to a global market. Jonas Baer-Hoffmann will