Welcome to the Athlete Era

We unite Players Associations and elite athletes by giving them the platforms, resources and expertise necessary to maximize their collective value.

Commercial Partners

We work with the biggest brands across the globe

Our PA Partners

We are the commercial rights holder and arm of 8 Players Associations and tens of thousands of college athletes

What we do

Unlock the collective IP and influence of athletes at scale

OneTeam College Group Licensing Program

Expanding opportunities for college athletes through group licensing

Athletes

College Athletes feature

Licensees

College Licensees feature

Schools

College Schools feature

Latest news & articles

License Global: The Rise of Women’s Sports and Brand Licensing

License Global speaks with executives at OneTeam Partners along with licensees, licensors and athletes about how licensing can propel women’s sports higher still.

22 August 2024

External Article

Licensing Global

OneTeam Partners and ONIT Athlete Announce College Trading Card Licensing Deal

OneTeam Partners and ONIT Athlete announce College Trading Card licensing deal.

21 August 2024

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Google Pixel Expands Partnership with WNBPA, NWSLPA, and USWNTPA to Capture and Tell Stories of Women Athletes Through Pixel Player Portraits

Google Pixel and OneTeam Partners announce a trailblazing partnership with the Women’s National Basketball Players Association (WNBPA), the National Women’s Soccer League Players Association (NWSLPA), and the U.S. Women’s National

18 July 2024

Google Pixel WNBPA NWSLPA USWNTPA FINAL

NWSL Players Association Expands Relationship With Ally, Extends Partnership through 2027

Ally will empower NWSLPA members to secure the financial future they deserve by giving them access to its financial tools and programming.

18 June 2024

NWSLPA Ally Announcement v3