Games & Interactive
An expert team facilitating frictionless access to unique player IP; supporting the development of cross-platform products that fans love.
What we do
Single point-of-contact
Seamlessly execute group licensing programs across women’s sports, men’s sports, and every gaming platform.
Product & portfolio strategy
Identify opportunities across game types to leverage player IP in standalone titles & integrations tied to marketing events
Go-to-market & execution support
Support licensees with rollout, compliance, PA management, and authentic athlete representation
Marketing & activation
Coordinate cross-functionally to develop athlete-centric campaigns that deliver maximum ROI for partners
Market expertise
Dual licensing guidance, retired player coordination, seasonality implications, user economics (LTV & CAC improvements)
35+
Partnerships with the biggest names in gaming
$1B+
Annual partner revenue leveraging player IP
5 Platforms
Mobile, pc, console, vr, blockchain
Examples of our work
Latest news & articles
RLPA and OneTeam International unite to bring the commercial platform driving American athletes to Rugby League.
17 December 2024
Shiftwave, the groundbreaking wellness technology company, has entered a multi-year agreement with the NFL Players Association (NFLPA), OneTeam Partners, and Exos to transform the well-being of current and former players.
4 December 2024
MLB Players Inc., FanDuel and OneTeam Sign Licensing Agreement
26 November 2024
