Games & Interactive

An expert team facilitating frictionless access to unique player IP; supporting the development of cross-platform products that fans love.

What we do

Single point-of-contact

Seamlessly execute group licensing programs across women’s sports, men’s sports, and every gaming platform.


Product & portfolio strategy

Identify opportunities across game types to leverage player IP in standalone titles & integrations tied to marketing events


Go-to-market & execution support

Support licensees with rollout, compliance, PA management, and authentic athlete representation


Marketing & activation

Coordinate cross-functionally to develop athlete-centric campaigns that deliver maximum ROI for partners


Market expertise

Dual licensing guidance, retired player coordination, seasonality implications, user economics (LTV & CAC improvements)



35+

Partnerships with the biggest names in gaming

$1B+

Annual partner revenue leveraging player IP

5 Platforms

Mobile, pc, console, vr, blockchain


Examples of our work


Latest news & articles

Shiftwave Announces Multi-Year Deal with NFLPA, OneTeam Partners, and Exos to Enhance Athlete Health and Performance

Shiftwave, the groundbreaking wellness technology company, has entered a multi-year agreement with the NFL Players Association (NFLPA), OneTeam Partners, and Exos to transform the well-being of current and former players.

MLB Players Inc., FanDuel and OneTeam Sign Licensing Agreement

MLB Players Inc., FanDuel and OneTeam Sign Licensing Agreement

OneTeam International Announces Partnership with Japan Professional Baseball Players Association (JPBPA)

Japanese Baseball Players Association Becomes First Official Partner of OneTeam International

License Global: The Rise of Women’s Sports and Brand Licensing

License Global speaks with executives at OneTeam Partners along with licensees, licensors and athletes about how licensing can propel women’s sports higher still.