Sponsor, Athlete & Partner Marketing
Thought-leaders who develop authentic relationships between PAs, athletes, and brands to deliver integrated, turnkey partnership solutions.
What we do
Campaigns and creative
Collaborate with brands to ideate campaigns that maximize the commercial value of rights and “collective” player pool
Holistic partnerships
Develop integrated partnerships leveraging PA IP, athletes, content, and PA events to drive measurable brand ROI
Athlete access
Seamlessly deliver athlete centric endorsements, activations, content, and event partnerships at scale
Production
Produce market-leading branded content and campaign shoots centered around member athletes
Execution support
Provide end-to-end account management and execution for partnerships across the campaign lifecycle
90+
Partner brands
100m+
100s of millions of fans and followers of member athletes
350+
Athletes included in partnerships
Examples of our work
Latest news & articles
With this acquistion, OTP’s collegiate group licensing program will now serve approx. 30,000 athletes and add more than a dozen new licensees, including Panini America, Homage and Upper Deck, to its roster of marquee partners such as
24 October 2025
OneTeam International will serve as SICO’s exclusive commercial agent, leading marketing, sales, and licensing efforts on behalf of its members.
25 June 2025
The Partners Will Collaborate to Create Unique, Branded Entertainment, Tapping Into “Off Moments” for Teams and Venues
8 May 2025
Partnership Provides PENN with Rights to WNBA Player Name, Image and Likeness for ESPN BET and theScore BET
18 April 2025
