Sponsor, Athlete & Partner Marketing

Thought-leaders who develop authentic relationships between PAs, athletes, and brands to deliver integrated, turnkey partnership solutions.

What we do

Campaigns and creative

Collaborate with brands to ideate campaigns that maximize the commercial value of rights and “collective” player pool


Holistic partnerships

Develop integrated partnerships leveraging PA IP, athletes, content, and PA events to drive measurable brand ROI


Athlete access

Seamlessly deliver athlete centric endorsements, activations, content, and event partnerships at scale


Production

Produce market-leading branded content and campaign shoots centered around member athletes


Execution support

Provide end-to-end account management and execution for partnerships across the campaign lifecycle



90+

Partner brands

100m+

100s of millions of fans and followers of member athletes

350+

Athletes included in partnerships


Examples of our work


Latest news & articles

MLB Players, OneTeam, Acky Bright and Viz Media Launch Manga Sci-Fi Series ‘GalaXic Baseball League’

MLB Players, Inc., OneTeam Partners, manga artist Acky Bright and Viz Media are launching “GalaXic Baseball League,” a science-fiction manga series built around real, active Major League Baseball players. Digital chapters will debut

National Women’s Soccer League Players Association Joins OneTeam as Equity Partner

Deepened partnership cements NWSLPA’s role in athlete-driven platform, expanding commercial opportunities for NWSL Players

Google Pixel and the WNBPA, NWSLPA, and USWNTPA Set a New Blueprint for Athlete Empowerment

Renewed partnership builds on Pixel’s role as the Official Mobile Phone Partner of the Players, advancing athlete-driven storytelling, innovation, and visibility

OneTeam Partners and EnTrust Global Launch EnOne Ventures

EnOne Ventures will back companies operating across the broader sports ecosystem, redefining how athletes and their players associations create value, build ownership, and influence culture across consumer products, technology, health and