LOS ANGELES – April 23, 2026 – OneTeam Partners (OneTeam), the global leader in athlete group licensing and sponsorship, and the National Women’s Soccer League Players Association (NWSLPA), today announced that the NWSLPA has joined OneTeam as an equity partner. In the deal, OneTeam will become NWSLPA’s exclusive sponsorship partner, building on OneTeam’s existing exclusive group licensing partnership with NWSLPA. The move extends the partnership for multiple decades and furnishes NWSLPA with a direct ownership stake in the athlete-driven platform that has delivered over $1 billion in payments to player associations since its founding six years ago.
Since entering into an exclusive multiyear licensing partnership in 2022, OneTeam and the NWSLPA have worked together to commercialize the group name, image, and likeness rights of the more than 400 players in the league’s union—driving new revenue through sponsorship, consumer products, and digital platforms. In the sponsorship category, NWSLPA and OneTeam have secured deals with marquee brands including Ally, Google Pixel and L’Oréal.
The NWSLPA joins OneTeam’s existing equity partners—the NFLPA, MLBPA, WNBPA, MLSPA, and USWNTPA—reflecting OneTeam’s continued expansion and commitment to centering athletes, particularly women athletes, in the commercial ecosystem they power.
The announcement comes at a pivotal moment for women’s professional soccer. Following the NWSLPA’s landmark 2024 collective bargaining agreement—which eliminated the draft, established universal free agency, and secured revenue sharing—NWSL players are building commercial power to match their on-field achievements. As an equity partner, the NWSLPA and its members will benefit from the full breadth of OneTeam’s platform across licensing and sponsorship as well as content, venture, and business-building.
“The NWSLPA is a shining example of solidarity and the power of collective action—values that sit at the very core of OneTeam’s mission,” said Sean Sansiveri, CEO of OneTeam. “Their leadership reflects a deep commitment to ensuring players share in the value they create. Welcoming the NWSLPA as an equity partner is a natural extension of that shared vision, and together we will continue expanding commercial opportunities for NWSL players and ensure they participate directly in the success of the platform they help build.”
“Our Players have always understood that their collective power extends far beyond the pitch,” said Meghann Burke, Executive Director of the NWSLPA. “Joining OneTeam as an equity partner and working exclusively with OneTeam on our sponsorship business means our members are not just participating in the commercial success of this platform—they are owners of it. OneTeam has helped us grow our business nearly sevenfold in three years, and this marks the next evolution of that growth translating commercial success into long-term equity and lasting value for Players.”
OneTeam today represents more than 35,000 athletes across professional and college sports. The NWSLPA’s equity partnership further strengthens a platform designed to maximize the collective value of athletes’ rights across group licensing, marketing, content, sponsorship, venture, and strategic growth—ensuring the athletes who drive the business of sports are positioned as stakeholders in its future.