Fanatics: The Program That Started It All

OneTeam launched its first college group licensing partnership with Fanatics, establishing the first program of its kind in the college NIL space. The partnership opened the door for officially licensed jerseys and apparel featuring current college athletes’ names and likenesses, laying the foundation for the broader program OneTeam operates today across 150+ universities. The Fanatics program now spans 85+ partner schools across 14 sports.