college group licensing program
What is group licensing?
Group licensing utilizes the combined rights of name, image, and likeness (NIL) to create diverse products. Trusted brands like Fanatics, EA, Netflix, and Panini use group licensing programs to introduce NIL items in professional and college sports.
With OneTeam’s programs, college athletes can engage and earn compensation for their NIL inclusion in jerseys, t-shirts, video games, trading cards, and other merchandise. Already benefiting thousands of collegiate athletes, our products are now accessible nationwide!
Scale
Scalable solutions for athletes, schools and licensees
Demand
Collaborate with 150+ schools driven by licensee demand
Growth
The number of sports currently being utilized is at 12 and growing
Examples of our work
Program by the Numbers
The largest group licensing program in college sports since 2022
Close to 40K+ athletes historically, with nearly 20K active today
Nearly $2.5M+ paid in passive royalties to athletes
Athletes at 150+ universities
Opportunities across video games, apparel, trading cards, and more
Our College Licensees
Bring your name and number to life
Our Group Licensing Process
Our Negotiation Process
OneTeam negotiates directly with brands on behalf of athletes to optimize collective value. Our team ensures that each athlete’s interests are represented and that the terms of the group licensing deal benefit everyone involved.
Unified Group Licensing Deals
Group licensing deals remain consistent for all athletes included. This ensures fairness and transparency across the board, allowing each athlete to benefit equally from the collective agreement.
Non-Exclusive GLA
Our Group Licensing Agreement (GLA) is entirely non-exclusive. This means that it doesn’t limit or interfere with athletes’ individual marketing opportunities or other group licensing arrangements they may pursue. Athletes retain the flexibility to explore various avenues for maximizing their personal brand.
OneTeam College Group Licensing Program
Expanding opportunities for college athletes through group licensing
Turnkey Navigation for the NIL World
Opting in to the OneTeam group licensing agreement (GLA) through the COMPASS NIL app is all you have to do to have your NIL included in products sold by brands such as Fanatics, EA, BreakingT, Prosphere, and Athlete’s Thread. Once you opt in, OneTeam alerts you to new deals and product launches through the app.
