Sponsor, Athlete & Partner Marketing
Thought-leaders who develop authentic relationships between PAs, athletes, and brands to deliver integrated, turnkey partnership solutions.
What we do
Campaigns and creative
Collaborate with brands to ideate campaigns that maximize the commercial value of rights and “collective” player pool
Holistic partnerships
Develop integrated partnerships leveraging PA IP, athletes, content, and PA events to drive measurable brand ROI
Athlete access
Seamlessly deliver athlete centric endorsements, activations, content, and event partnerships at scale
Production
Produce market-leading branded content and campaign shoots centered around member athletes
Execution support
Provide end-to-end account management and execution for partnerships across the campaign lifecycle
90+
Partner brands
100m+
100s of millions of fans and followers of member athletes
350+
Athletes included in partnerships
Examples of our work
Latest news & articles
Partnership Provides PENN with Rights to WNBA Player Name, Image and Likeness for ESPN BET and theScore BET
18 April 2025
Supplemental health insurer renews partnership with WNBPA and boosts prize money to $115,000
17 April 2025
The USWNTPA and gorjana are proud to announce an exclusive partnership with gorjana as the Official Jewelry partner of the USWNTPA.
16 April 2025
New partnership between OneTeam, WNBPA and Unrivaled grants WNBA players’ group rights to Unrivaled and appoints OneTeam to drive new revenue through sponsorships and licensing
27 February 2025
