Games & Interactive
An expert team facilitating frictionless access to unique player IP; supporting the development of cross-platform products that fans love.
What we do
Single point-of-contact
Seamlessly execute group licensing programs across women’s sports, men’s sports, and every gaming platform.
Product & portfolio strategy
Identify opportunities across game types to leverage player IP in standalone titles & integrations tied to marketing events
Go-to-market & execution support
Support licensees with rollout, compliance, PA management, and authentic athlete representation
Marketing & activation
Coordinate cross-functionally to develop athlete-centric campaigns that deliver maximum ROI for partners
Market expertise
Dual licensing guidance, retired player coordination, seasonality implications, user economics (LTV & CAC improvements)
35+
Partnerships with the biggest names in gaming
$1B+
Annual partner revenue leveraging player IP
5 Platforms
Mobile, pc, console, vr, blockchain
Examples of our work
Latest news & articles
Japanese Baseball Players Association Becomes First Official Partner of OneTeam International
20 September 2024
License Global speaks with executives at OneTeam Partners along with licensees, licensors and athletes about how licensing can propel women’s sports higher still.
22 August 2024
OneTeam Partners and ONIT Athlete announce College Trading Card licensing deal.
21 August 2024
