Games & Interactive
An expert team facilitating frictionless access to unique player IP; supporting the development of cross-platform products that fans love.
What we do
Single point-of-contact
Seamlessly execute group licensing programs across women’s sports, men’s sports, and every gaming platform.
Product & portfolio strategy
Identify opportunities across game types to leverage player IP in standalone titles & integrations tied to marketing events
Go-to-market & execution support
Support licensees with rollout, compliance, PA management, and authentic athlete representation
Marketing & activation
Coordinate cross-functionally to develop athlete-centric campaigns that deliver maximum ROI for partners
Market expertise
Dual licensing guidance, retired player coordination, seasonality implications, user economics (LTV & CAC improvements)
35+
Partnerships with the biggest names in gaming
$1B+
Annual partner revenue leveraging player IP
5 Platforms
Mobile, pc, console, vr, blockchain
Examples of our work
Latest news & articles
Partnership Provides PENN with Rights to WNBA Player Name, Image and Likeness for ESPN BET and theScore BET
18 April 2025
Supplemental health insurer renews partnership with WNBPA and boosts prize money to $115,000
17 April 2025
The USWNTPA and gorjana are proud to announce an exclusive partnership with gorjana as the Official Jewelry partner of the USWNTPA.
16 April 2025
New partnership between OneTeam, WNBPA and Unrivaled grants WNBA players’ group rights to Unrivaled and appoints OneTeam to drive new revenue through sponsorships and licensing
27 February 2025
