Consumer Products
A full-service team across apparel, hardlines, and trading cards that leverages the collective use of player IP to deliver products that fans love.
What we do
Single point-of-contact
Seamlessly execute group licensing programs across women’s sports, men’s sports, and every product type
Product & execution
Collaborate across product lifecycle, advise on athlete selling trends, and ensure athletes are properly represented
Retail strategy
Advise to maximize sell-in and sell-through, and ensure products land at retailers through correct channels
Marketing & activation
Coordinate cross functionally to deliver athlete marketing activations that increase awareness and sales for licensed products
Market expertise
Guidance for co-branded products, seasonality implications, retired player integration
80+
Partnerships across 6 PAs and college
$550m+
Annual gross product sales (combined, all CP licensees)
20+
Product types, including jerseys, N&N tees, toys, trading cards, and more
Examples of our work
Latest news & articles
Japanese Baseball Players Association Becomes First Official Partner of OneTeam International
20 September 2024
License Global speaks with executives at OneTeam Partners along with licensees, licensors and athletes about how licensing can propel women’s sports higher still.
22 August 2024
OneTeam Partners and ONIT Athlete announce College Trading Card licensing deal.
21 August 2024
