Consumer Products
A full-service team across apparel, hardlines, and trading cards that leverages the collective use of player IP to deliver products that fans love.
What we do
Single point-of-contact
Seamlessly execute group licensing programs across women’s sports, men’s sports, and every product type
Product & execution
Collaborate across product lifecycle, advise on athlete selling trends, and ensure athletes are properly represented
Retail strategy
Advise to maximize sell-in and sell-through, and ensure products land at retailers through correct channels
Marketing & activation
Coordinate cross functionally to deliver athlete marketing activations that increase awareness and sales for licensed products
Market expertise
Guidance for co-branded products, seasonality implications, retired player integration
80+
Partnerships across 6 PAs and college
$550m+
Annual gross product sales (combined, all CP licensees)
20+
Product types, including jerseys, N&N tees, toys, trading cards, and more
Examples of our work
Latest news & articles
Partnership Provides PENN with Rights to WNBA Player Name, Image and Likeness for ESPN BET and theScore BET
18 April 2025
Supplemental health insurer renews partnership with WNBPA and boosts prize money to $115,000
17 April 2025
The USWNTPA and gorjana are proud to announce an exclusive partnership with gorjana as the Official Jewelry partner of the USWNTPA.
16 April 2025
New partnership between OneTeam, WNBPA and Unrivaled grants WNBA players’ group rights to Unrivaled and appoints OneTeam to drive new revenue through sponsorships and licensing
27 February 2025
