Business Building

We leverage our differentiated market position and the collective influence of our athletes to create and support new, disruptive businesses.

What we do

Venture

Strategically invest in the next generation of businesses capable of shifting the athlete paradigm.

Launch new businesses with partners

Partner with technology, consumer and media companies to stand up new lines of business via scaled athlete IP and marketing

Examples of our work

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OneTeam x Exile

In 2020, OneTeam invested in Spanish language film and TV studio Exile to support the growth of Exile’s sports storytelling. OneTeam successfully exited the partnership in 2022

Latest news & articles

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Unrivaled, WNBPA, and OneTeam Partners Join Forces to Expand Players’ Commercial Power

New partnership between OneTeam, WNBPA and Unrivaled grants WNBA players’ group rights to Unrivaled and appoints OneTeam to drive new revenue through sponsorships and licensing

27 February 2025

External Article

OneTeam

WNBPA

RLPA and OneTeam International Unite to Bring the Commercial Platform Driving American Athletes to Rugby League

RLPA and OneTeam International unite to bring the commercial platform driving American athletes to Rugby League.

17 December 2024

Shiftwave Announces Multi-Year Deal with NFLPA, OneTeam Partners, and Exos to Enhance Athlete Health and Performance

Shiftwave, the groundbreaking wellness technology company, has entered a multi-year agreement with the NFL Players Association (NFLPA), OneTeam Partners, and Exos to transform the well-being of current and former players.

4 December 2024