Business Building

We leverage our differentiated market position and the collective influence of our athletes to create and support new, disruptive businesses.

What we do

Venture

Strategically invest in the next generation of businesses capable of shifting the athlete paradigm.


Launch new businesses with partners

Partner with technology, consumer and media companies to stand up new lines of business via scaled athlete IP and marketing




Examples of our work


Latest news & articles

OneTeam International Announces Partnership with Japan Professional Baseball Players Association (JPBPA)

Japanese Baseball Players Association Becomes First Official Partner of OneTeam International

License Global: The Rise of Women’s Sports and Brand Licensing

License Global speaks with executives at OneTeam Partners along with licensees, licensors and athletes about how licensing can propel women’s sports higher still.

OneTeam Partners and ONIT Athlete Announce College Trading Card Licensing Deal

OneTeam Partners and ONIT Athlete announce College Trading Card licensing deal.

Google Pixel Expands Partnership with WNBPA, NWSLPA, and USWNTPA to Capture and Tell Stories of Women Athletes Through Pixel Player Portraits

Google Pixel and OneTeam Partners announce a trailblazing partnership with the Women’s National Basketball Players Association (WNBPA), the National Women’s Soccer League Players Association (NWSLPA), and the U.S. Women’s National