Business Building

We leverage our differentiated market position and the collective influence of our athletes to create and support new, disruptive businesses.

What we do

Venture

Strategically invest in the next generation of businesses capable of shifting the athlete paradigm.

Launch new businesses with partners

Partner with technology, consumer and media companies to stand up new lines of business via scaled athlete IP and marketing

Examples of our work

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OneTeam x Exile

In 2020, OneTeam invested in Spanish language film and TV studio Exile to support the growth of Exile’s sports storytelling. OneTeam successfully exited the partnership in 2022

Latest news & articles

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License Global: The Rise of Women’s Sports and Brand Licensing

License Global speaks with executives at OneTeam Partners along with licensees, licensors and athletes about how licensing can propel women’s sports higher still.

22 August 2024

External Article

OneTeam

OneTeam Partners and ONIT Athlete Announce College Trading Card Licensing Deal

OneTeam Partners and ONIT Athlete announce College Trading Card licensing deal.

21 August 2024

OneTeam

Google Pixel Expands Partnership with WNBPA, NWSLPA, and USWNTPA to Capture and Tell Stories of Women Athletes Through Pixel Player Portraits

Google Pixel and OneTeam Partners announce a trailblazing partnership with the Women’s National Basketball Players Association (WNBPA), the National Women’s Soccer League Players Association (NWSLPA), and the U.S. Women’s National

18 July 2024

NWSLPA

USWNTPA

WNBPA