Business Building
We leverage our differentiated market position and the collective influence of our athletes to create and support new, disruptive businesses.
What we do
Venture
Strategically invest in the next generation of businesses capable of shifting the athlete paradigm.
Launch new businesses with partners
Partner with technology, consumer and media companies to stand up new lines of business via scaled athlete IP and marketing
Examples of our work
Latest news & articles
OneTeam International will serve as SICO’s exclusive commercial agent, leading marketing, sales, and licensing efforts on behalf of its members.
25 June 2025
The Partners Will Collaborate to Create Unique, Branded Entertainment, Tapping Into “Off Moments” for Teams and Venues
8 May 2025
Partnership Provides PENN with Rights to WNBA Player Name, Image and Likeness for ESPN BET and theScore BET
18 April 2025
Supplemental health insurer renews partnership with WNBPA and boosts prize money to $115,000
17 April 2025
