Santa Barbara, CA, December 4, 2024 – Shiftwave, the groundbreaking wellness technology company, has entered a multi-year agreement with the NFL Players Association (NFLPA), OneTeam Partners, and Exos to transform the well-being of current and former players. The partnership leverages Shiftwave’s patented nervous system regulation technology to improve athlete wellness and recovery while driving initiatives in engagement, licensing, events, marketing, and research.
Shiftwave, the world’s most advanced nervous system regulation device, is designed to enhance recovery, mental health, and overall wellness for athletes. It uses patented bio-drive technology and pulsed-pressure waves to reset and balance the nervous system. This reduces pain, improves sleep, boosts vitality, and promotes natural healing for faster recovery.
Mike North, PhD, CEO and Co-Founder of Shiftwave, stated: “Our partnership with the NFLPA, OneTeam, and Exos—each a leader in their respective industries—creates a powerful team to advance athlete health and wellness. This alliance will unlock new levels of performance and recovery through our advanced nervous system optimization technology, while driving critical research to improve player well-being.”
This collaboration focuses on advancing player health, safety, and performance through joint research and advocacy efforts. It aims to foundationally address critical issues relating to physiological and mental health, including pain, sleep, and longevity, generating insights to improve long-term outcomes for NFL players. This partnership is also part of the NFLPA’s commitment to expanding its human performance partner portfolio, continually identifying innovative and non-invasive solutions that support players’ health and well-being.
Additionally, Shiftwave’s advanced wellness technology presence within Exos’ performance facilities will expand, providing more athletes with enhanced recovery solutions and optimizing their overall well-being.
Sophie Gage, Vice President of Business and Legal Affairs at NFL Players Inc., the marketing and licensing business of the NFLPA, added: “Player health and wellness is a top priority for the NFLPA. This partnership with Shiftwave is a testament to our ongoing efforts to bring innovative and non-invasive wellness solutions to our athletes. We will create valuable opportunities for players to engage with the company and integrate its benefits into their daily lives. We look forward to adding Shiftwave to our portfolio of human performance partners striving to elevate player health and well-being both on and off the field.”
As an officially licensed NFLPA partner, Shiftwave will gain access to NFLPA events, programs, and player-driven initiatives, enabling player engagement as brand ambassadors and integration into the Shiftwave products. OneTeam will support Shiftwave by creating content, integrating their solutions with other player associations, and providing access to partner events. Additionally, OneTeam will help secure funding for projects aimed at addressing common health challenges like pain relief and anxiety.
Sean Sansiveri, CEO of OneTeam, highlighted: “Our mission is to empower athletes with the tools they need to reach their full potential. Shiftwave’s technology strengthens this partnership, delivering significant health benefits to players across all sports. Having worked closely with Shiftwave and Exos, I have witnessed the significant impact of their world-class services on health and performance. Combining Exos’ performance training expertise with Shiftwave’s advanced wellness solutions offers athletes unmatched support throughout their careers.”
President and Founder of Exos, Mark Versetegen shared: “At Exos, we’re committed to unlocking human performance, and alongside Shiftwave we’re combining cutting-edge technology with proven performance strategies to elevate how people train and recover. Integrating Shiftwave into our facilities helps our coaches, clients and athletes drive immediate improvements in recovery and performance, empowering them to achieve their best every day.”
Shiftwave’s technology is already in use by teams and players across the NBA, MLB, NHL, IMSA, Ironman, UFC, European football (soccer) and ProCycling, as well as athletes who medalled at the Olympic Games Paris 2024. It has also been adopted by a growing number of NFL teams and players, further highlighting its impact on athlete performance.
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About Shiftwave
Shiftwave chairs send pulsed pressure waves through your body, generating an effect unlike any other. Created in a psychophysiology research lab and developed for the Special Forces, the NFL and other major sports now use them, proven on the frontlines in Ukraine to improve focus, sleep, and reduce chronic pain, and in more than 50 clinics in the U.S. The patented technology tunes your mind and body, producing peak performance on the field, at work, and in life.
About the NFLPA
The National Football League Players Association (NFLPA) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through the 2030 season.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations.
About Exos
For nearly 30 years, Exos has led the way in holistic health and performance. We’re a coaching company, one that takes a lot of pride in what we do. Our evidence-based methodology and strategic programming are designed to help anyone unlock their full potential and be ready for their moments that matter most. Really, we’re just looking to change the world by supporting people. And we’re always working on that goal. So far, our cutting-edge, results-driven solutions have paved the way for us to partner with nearly 25% of the Fortune 100 companies and positively impact over 1 million lives in over 400 facilities in 30+ countries.
About OneTeam Partners
OneTeam is a global leader in sports licensing, marketing, sponsorship, and media, specializing in commercializing group licensing rights for college and professional athletes. Established in 2019, OneTeam is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association, with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group name, image, and likeness rights for the playing members of these associations, as well as those from the NWSL Players Association, U.S. Rugby Players Association, League of Legends Championship Series, Valorant Players Associations, and thousands of college athletes. By leveraging the group IP and influence of these athletes, OneTeam creates value in games and interactive, consumer products, sponsorship, athlete and partner marketing, and content and media.