NEW YORK and LOS ANGELES, November 26, 2024 – MLB Players, Inc., the for-profit subsidiary of the Major League Baseball Players Association (MLBPA), FanDuel, North America’s leading online gaming company, and OneTeam Partners (OneTeam) have signed a non- exclusive product and marketing licensing agreement for FanDuel Sportsbook.
This collaboration enables FanDuel to innovate new player-centric features across its online sportsbook (OSB) platform starting in 2025. FanDuel will maintain its current use of player rights in existing OSB products while broadening the integration of MLB player IP across platforms and campaigns in the U.S. and Canada.
“MLB Players, Inc. is always looking for new opportunities to grow our group licensing program on behalf of our Players and this license builds on our existing agreements in this new category of revenue,” said MLBPA Executive Director Tony Clark. “We look forward to working with FanDuel on this partnership.”
“We look forward to the collaboration with MLB Players, Inc. which will allow for the development of player-centric opportunities on our platforms,” said Christian Genetski, President, FanDuel.
OneTeam, the MLBPA’s commercial partner, facilitated the partnership. Frank Arthofer, President, OneTeam, remarked, “This partnership strengthens our commitment to maximizing the business potential of MLB players in the sports betting market. FanDuel will set a new standard for OSB product player collaborations that drives value for all parties involved.”
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About MLB Players, Inc.
MLB Players, Inc. is the business arm of the Major League Baseball Players Association. The Major League Baseball Players Association is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams. MLB Players, Inc. serves as the exclusive group licensing agent for all commercial business interests and licensing activities involving active Major League and Minor League Baseball players. Follow @MLBPA on Instagram and X.
About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America’s #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
About OneTeam Partners
OneTeam Partners (OneTeam) is a global leader in sports licensing, marketing, sponsorship, and media, specializing in commercializing group licensing rights for professional athletes. Established in 2019, OneTeam is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association, with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group name, image, and likeness rights for the playing members of these associations, as well as those from the NWSL Players Association, U.S. Rugby Players Association, League of Legends Championship Series, Valorant Players Associations, and thousands of college athletes.
Press Contacts:
MLB Players, Inc./MLBPA: Silvia Alvarez / salvarez@mlbpa.org
FanDuel Group: Tucker Hart / Tucker.Hart@fanduel.com
OneTeam: David Cooper / david.cooper@oneteam.com