Google Pixel and OneTeam Partners announce a trailblazing partnership with the Women’s National Basketball Players Association (WNBPA), the National Women’s Soccer League Players Association (NWSLPA), and the U.S. Women’s National Team Players Association (USWNTPA). This expansive new deal positions Google Pixel as the Official Mobile Phone and Content Capture Partner of the Players, dedicated to uplifting women athletes by fostering community and inclusiveness, breaking barriers through special player events, storytelling, and access beyond the whistle.
This partnership highlights Google Pixel’s dedication to celebrating and supporting women athletes across their sports unions. Building on their successful collaboration with the WNBPA, where they created the first-ever players’ lounge at All-Star Weekend 2023, Google Pixel is now extending its engagement to include the NWSLPA and USWNTPA. This partnership underscores the power and impact of these hundreds of incredible athletes as creators, media platforms, business builders, and culture setters.
As the Official Mobile Phone and Content Capture Partner of the Players, Google Pixel will be at the forefront of various player-focused initiatives, hosting and supporting a range of Player Association events. These include the WNBPA Google Pixel Players’ Lounge at All-Star Weekend, the NWSL Players’ Party, and the USWNTPA Players’ Ball.
A central feature of this partnership is the Pixel Player Portrait Studios, which will be present at each Player Association event. These studios offer players exclusive access to a VIP suite where they can connect, relax, celebrate their achievements, and get glammed up before their professional photography sessions. Using Pixel’s AI-powered camera, photographers will take stunning portraits, blending technology, sports, art, and culture.
Event Highlights and Activations:
- WNBA All-Star Weekend (July 18-21, Phoenix): Google Pixel will host the Google Pixel Players’ Lounge, featuring a VIP suite for relaxation and socialization, a gifting suite with products from women-led brands and the Pixel Portrait Studio showcasing Google’s AI-enabled camera that informs key features like Real Tone to Best Take.
- NWSL Players’ Party: The NWSL Players’ Party celebrates the determination and achievements of the players at the start of Championship Weekend. Current and former players along with their supporters come together in a space designed for unity. The event will feature a Pixel Portrait Studio where the players and guests create unforgettable memories.
- USWNTPA Players’ Ball: The Players’ Ball honors the collective milestones of the players, bringing together current and former players, friends of the USWNTPA, and guests. The event features dancing, recognition, and camaraderie, with highlights including a Pixel Portrait Studio to capture the fun moments between players and guests.
Google Pixel will also provide exclusive behind-the-scenes access at these events, showcasing a different side of athletes to fans. These activations give elite women athletes unparalleled access to premium services, emphasizing Google Pixel’s commitment to elevating their profiles and personal brands. By leveraging advanced camera technology and storytelling capabilities, Google Pixel will capture moments beyond the game, revealing players’ contributions to their communities and their personal interests and passions.
“Google continues to champion equity in sports,” said Julia Cheney, Cultural Marketing Lead, Google. “Through Pixel, we’re actively increasing visibility and engagement with women’s sports by creating content that amplifies the stories of remarkable athletes and providing innovative ways for fans and players to connect with each other. Our partnership with the WNBPA, NWSLPA, and USWNTPA is about showcasing these athletes’ journeys beyond the game and competitions, providing the technology and hospitality that help them shine. We’re proud to be part of their journey and to help elevate their experiences.”
“Google Pixel’s commitment to WNBA players and their dedication to showcasing incredible talent and stories within our membership is truly inspiring,” said Terri Jackson, Executive Director, WNBPA. “Having Google Pixel’s support at the All-Star Weekend allows us to tell these powerful stories in new and engaging ways. We’re also excited to see Google extend their support to other amazing women in sports, highlighting the importance of representation and empowerment across all levels of competition.”
“We’re excited to have Google Pixel as the Official Mobile Phone and Content Capture Partner of the Players. At the NWSL Players’ Party this November, Google Pixel’s partnership reflects their genuine investment in our athletes. By capturing authentic moments, they highlight the personal and professional milestones of our players,” said Meghann Burke, Executive Director, NWSLPA.
OneTeam Partners, the sponsorship and licensing partner of the WNBPA, NWSLPA, and USWNTPA, facilitated this partnership. “Google Pixel’s commitment speaks volumes about their dedication to women’s sports,” said Emily Sisson, SVP, Sponsorships, Athlete and Partner Marketing at OneTeam. “We are living in the athlete era, where it’s about the name on the back of the jersey. We are especially excited that Google Pixel has expanded their commitment to include the unions of the players from the NWSL and the U.S. Women’s National Team, while continuing their support for the WNBPA. This partnership enhances the visibility of these athletes and sets a new standard for celebrating their unique talents and contributions to the game.”